projects
description
Design competition for the exhibit and identity of the Museum of Prato, organized by the municipality of Prato (Italy).
Logo and identity:
- reinterpretation of contemporary rotunda Gothic script in use in Italy at the time of Francis Datini;
- from this reworking has resulted logo, formed by the Museum of Prato, MCP, synthesized in the use of only the vertical legs of the letters;
- Lcd designed the institutional font "Datini MCP", which together with the extensive family of Fedra Serif A, Sans and Mono, will contribute to the definition of all typographic communication of the Museum;
- the color palette uses three soft colors (plus black and white) – gold, aviation, wine – that do not compete with the images of the works;
- the dynamism of the project is ensured by the use of elements in constant evolution / mutation, such as color and pattern system addatabili content and localization of the spaces of the exhibition.
communication design: D'Apostrophe + Lcd
exhibition design: Guido Incerti + Lian Pellicanò + Pippo Ciorra + NeoStudio
Logo and identity:
- reinterpretation of contemporary rotunda Gothic script in use in Italy at the time of Francis Datini;
- from this reworking has resulted logo, formed by the Museum of Prato, MCP, synthesized in the use of only the vertical legs of the letters;
- Lcd designed the institutional font "Datini MCP", which together with the extensive family of Fedra Serif A, Sans and Mono, will contribute to the definition of all typographic communication of the Museum;
- the color palette uses three soft colors (plus black and white) – gold, aviation, wine – that do not compete with the images of the works;
- the dynamism of the project is ensured by the use of elements in constant evolution / mutation, such as color and pattern system addatabili content and localization of the spaces of the exhibition.
communication design: D'Apostrophe + Lcd
exhibition design: Guido Incerti + Lian Pellicanò + Pippo Ciorra + NeoStudio
fields
Branding, Graphic Design, Information Architecture
date
April 2012
MCP / Museo Civico Prato
- MCP / Museo Civico Prato
Brand identity / competition - Logo
- Type
- Palette
- Pattern
- Identity
- Editorial design
- Communication design
- Signage
- Web and multimedia
- Augmented reality
-
Opere 34
With the issue 34 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the smart cities introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Marco Goran Romano March 2013 Editorial Design, Graphic Design, Illustration -
Puglia Tourist Information
The project commissioned by the Region of Puglia, has provided the design of the brand of the tourist welcome and information offices of the main town in the region. The work was total. D'Apostrophe designed the whole corporate identity, from logo to the interiors of the permanent and mobile offices.
The designing process has been devoted to the identification of elements common to all the cultural realities of the Apulia region (Southern Italy) trying to emphasize the fundamental aspects that constitute the regional identity. These aspects were reduced to three primary concepts derived from culture and from the Italian region, summarized in: material, shape and color. D'Apostrophe worked – ironically – with stereotypical images and a series of visual, tactile and olfactory suggestions which make this place an unforgettable experience. In these favorite aspects were derived from the collective, in a contemporary context and reworked. The elements that represent its "tourism plus" are three: tradition, natural beauty and "joie de vivre". They were visually synthesized in signs and colors taken directly from the palette of rich natural and cultural territory. Tradition and innovation are the highlights of the whole operation. The design recall the past with a predisposition to the contemporary language. March 2013 Branding, Graphic Design, Interior Design -
Opere 33
With the issue 33 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the architecture after earthquakes introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Ray Oranges February 2013 Art Direction, Editorial Design, Illustration -
Dimora Luminosa
"Dynamic Façade" and "Wheels" by D’Apostrophe are two light projections on Santo Spirito (Florence) at the event "DIMORA LUMINOSA. Omaggio a Mario Mariotti e oltre", a project by "The Fake Factory" in collaboration with "IED Florence, F–LIGHT 2012 – Florence Light Festival".
December 2012
Exhibition Design, Graphic Design, Motion Graphics
-
AT'12
D'Apostrophe designed the exhibition identity and graphics, communication and the catalogue of the Premio AT12, first edition of the prize for the best architecture on the Florentine District. The prize was divided into five categories (New Construction - Restoration - Exhibition and Interior design - Landscape Architecture - Debut) and was judged by an authoritative jury which includes Carmen Andriani as President as well as Pierpaolo Tambourines (a founding member of Baukuh), the New York architect Joseph Grima (Director of Domus) and sociologists Leonardo Chiesi. The exhibition of the selection of the winning entries, selected and mentioned was held at the "Sala delle Carrozze" of "Palazzo Medici Riccardi" in Florence in November 2012.
art direction and design: D'Apostrophe
client: Fondazione Professione Architetto, ANCE-Firenze, Ordine degli Architetti di Firenze, Provincia di Firenze
publisher: Pacini Editore November 2012 Branding, Exhibition Design, Graphic Design -
SMUD
D'Apostrophe designed the catalog that collects the results of the eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. The visual system refers to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.
client:
- Università degli Studi della Repubblica di San Marino
- Università IUAV di Venezia
editor:
- Massimo Brignoni
- Fiorella Bulegato
editing:
- Alessandra Bosco
- Marianna Calagna
- Ester Maria Greco
translations
- Olga Barmine
graphic design:
- D'Apostrophe
photos
- Marianna Calagna
printing:
- CTS Grafica
publisher:
- Editrice Pliniana November 2012 Editorial Design, Graphic Design, Illustration -
Opere 32
With the issue 32 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the image of the architecture introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Laurie Elie October 2012 Art Direction, Editorial Design, Illustration -
Restart! Italia!
Editorial and graphic design of the report of the Task Force on startup established by the Italian Ministry of Economic Development.
client: Ministry of Economic Development
agency: Lcd
creative direction: Gianni Sinni
editorial design: D'Apostrophe
illustration: Laurie Elie September 2013 Editorial Design, Graphic Design, Illustration -
Opere 31
With the issue 31 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the "borderline" landscapes introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Bomboland July 2012 Art Direction, Editorial Design, Illustration -
IAT Puglia / Apulia
The restyling of identity and the interior of tourist information and welcome centers proposed by D'Apostrophe, won first prize in the competition organized by PugliaPromozione (Tourism Promotion Department of Apulia / Region of Southern Italy). The designing process has been devoted to the identification of elements common to all the cultural realities of the Apulia region (Southern Italy) trying to emphasize the fundamental aspects that constitute the regional identity. These aspects were reduced to three primary concepts derived from culture and from the Italian region, summarized in: material, shape and color. D'Apostrophe worked – ironically – with stereotypical images and a series of visual, tactile and olfactory suggestions which make this place an unforgettable experience. In these favorite aspects were derived from the collective, in a contemporary context and reworked. The elements that represent its "tourism plus" are three: tradition, natural beauty and "joie de vivre". They were visually synthesized in signs and colors taken directly from the palette of rich natural and cultural territory. Tradition and innovation are the highlights of the whole operation. The design recall the past with a predisposition to the contemporary language.
June 2012
Branding, Graphic Design, Interior Design
-
Bilù
Bilù, awarded a special mention to Castelli Design Contest 2012, is a chair for indoor and outdoor. It is suitable for waiting rooms. Bilù is made by bent and folded tubular metal, microperforated sheet, epoxy painting, polyurethane foam padding, removable cover in leather or fabric or leather with custom printing.
June 2012
Furniture Design, Product Design
-
L'imbroglio energetico
D'Apostrophe realized three artworks for the collection of 38 infographics concerning the energy swindle. The volume, the first of the new book's series "Atlanti Civili", contains tables illustrating in a clear and direct way the current energy system to provide the reader with a complete and effective than what is happening in Italy - and the world - and what are the future prospects. The approached topics for D'Apostrophe were those specific in "Waste, energy recovery or loss of life?" and "Energy and pollution".
publisher: Nuovi Mondi
curators: Cristiano Lucchi and Gianni Sinni June 2012 Editorial Design, Graphic Design, Illustration -
Opere 30
With the issue 30 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the underground buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Gloria Pizzilli April 2012 Art Direction, Editorial Design, Illustration -
Opere 29
With the issue 29 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and cultural infrastructures. A relevant topic that, in the issue, deepens aspects related to the cultural buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Jonathan Calugi February 2012 Art Direction, Editorial Design, Illustration -
Renovation of a villa
The villa is located in Termoli (CB), Italy. The building is two floors (ground floor and first floor) plus attic and is accessed by a front driveway. The building is part of a complex of unlawful buildings developed in two phases in the sixties and seventies. The villa, which has substantial gaps in terms of habitability and aesthetics, needed renovations to correct the distribution character of interior spaces and to improve their formal aspect.
The project, which provided for equal work for both plans, would consist of the addition of a bathroom and, thanks to an extension of the floor area, re-design of distribution functions.
Following the closure of two east loggias – through ribbon windows – it was possible to obtain a new room, the kitchen.
Two distinct areas, divided by the bearing wall of the house, were created by demolition and reconstruction of non-load bearing masonry walls: the living area to the south, the sleeping area to the north.
The villa, which showed a spontaneous, anonymous and without architectural value, has been the subject of a formal recovery. The statements have been characterized by architectural applications of a ephemeral nature, non-invasive and reversible, performing the dual function of the parapet and support the system of climbing plants that "invade" the existing structures.
It was also planned redesign of the system of openings (before completely random) of the four facades. The scanning aperture was reorganized modularly, by creating openings in height – vertical band – all while making a considerable improvement in relations aero-illuminating than the status quo. The openings to the south and west were also equipped with a close and continuous balconies of service that have made changes to the relevant areas of the complex. December 2011 Architecture, Interior Design -
La Casa del III Millennio
The exhibition "La Casa del III Millennio", held in Prato during December 2011, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Gilberto Corretti (Archizoom) with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle.
client: CNA - Artigianato Pratese
curator: Gilberto Corretti
exhibition design: Gilberto Corretti
with: D'Apostrophe
and: Alessandra Vannucci
press office and coordination: Re.publique
visual design: Artex December 2011 Exhibition Design, Design -
B720
Motion graphic of the interview by Floornature to Fermín Vázquez (B720 Arquitectos), that tells his personal vision of contemporary architecture.
client: Floornature
production: Re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
shooting: Jacopo Mariani
editing: Marco Lega
motion graphic design: D'Apostrophe
music: Tommaso Bianchi December 2011 Motion Graphics, Graphic Design -
Autopsia della politica italiana
D'Apostrophe realized three artworks for the collection of 38 infographics concerning the Italian political costs. The volume, the first of the new book's series "Atlanti Civili" ("Civil Atlases"), contains tables illustrating in a clear and direct way all the unwarranted advantages and the excessive spendings of the Italian political class, the unnecessary local authority costs and the State burdens towards Vatican, and convey understandably the meaning of data, numbers, statistics and percentages. The approached topics for D'Apostrophe were those specific in "Consultancies and boards of directors", "Berlusconi and taxes" and "Corruption and Judiciary".
publisher: Nuovi Mondi
curators: Cristiano Lucchi and Gianni Sinni November 2011 Editorial Design, Graphic Design, Illustration -
Stone Is Not Silent
D'Apostrophe realized four artworks for the issue number 273 of the magazine "L'Arca". The infographics concerning "sensual" details of architecture designed by Nio Architecten.
magazine: L'Arca
agency: Lcd October 2011 Editorial Design, Graphic Design, Illustration -
Ex.t / Cersaie 2011
D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2011 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.
client: Dex spa
art direction, visual and exhibition design: D'Apostrophe
mounting: Sipario
printing: Stampa Baldesi
shopping bag: Plastimec September 2011 Art Direction, Graphic Design, Exhibition Design -
Opere 28
With the issue 28 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and religions. A relevant topic that, in the issue, deepens aspects related to the islamic buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Giorgio Fratini September 2011 Editorial Design, Graphic Design, Art Direction -
San Marino Design Workshop
Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.
client:
- Università degli Studi della Repubblica di San Marino
- Università IUAV di Venezia
scientific responsible:
- Alberto Bassi
scientific coordination:
- Massimo Brignoni
- con Alessandra Bosco e Riccardo Varini
coordination and communication:
- Fiorella Bulegato feat. Andrea Bastianelli
visual and exhibit design:
- D'Apostrophe
- feat. Marianna Calagna e Ester Greco
web development:
- Pietro Costa July 2011 Exhibition Design, Graphic Design, Editorial Design -
Cubo Design
Visual and identity design for the new Giulio Tanini showroom dedicated to interior design, in wich are exposed contemporary avant-garde collections and unique innovative items. Cubo Design matches emerging designers projects, selected in the international scene, with new collections by famous brand, exclusive for distribution. D'Apostrophe looked after the space image realizing logotype, web-site, teaser, shopper and advertisings.
client: Giulio Tanini spa
design: D'Apostrophe June 2011 Branding, Interior Design, Web Design -
Giulio Tanini
On the occasion of the of the enlargement of the Giulio Tanini Florence store, D'Apostrophe curated the restyling of visual, corporate identity and communication design. They dressed the new spaces and windows expositive fittings of the showroom, and designed the new website, the inner signposting, the gadgets, the invitations and flyer, the press and online advertising releases.
design: D'Apostrophe
printing: Emmeci Grafiche
forex panels and window decals: Grafiche Baciocchi June 2011 Graphic Design, Interior Design, Web Design -
Opere 27
Art direction and editorial design of Opere, Italian magazine about architectonic Tuscan culture. With issue 27 starts the restyling of the magazine, that has been reset for an user more design conscious. Local topics of this numbers are compared with national and international realities. This issue faces a very important Florentine topic, the zero volume architecture, told by D'Apostrophe towards a graphic and illustrative system that reminds to old tridimensional poster typography.
editor: Giulio Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore May 2011 Art Direction, Editorial Design, Illustration -
Milano Design Week 2011
Exhibition and visual design for the Ex.t space in Tortona street, Milan. Beyond the supervision of the showroom mounting for the introduction of the new 2011 collection on the occasion of the Milano Design Week, D'Apostrophe monitored the production of all the institutional communication media such as the website, the press release, the folder, postcards and products catalogues.
client: Dex spa
exhibition and visual design: D'Apostrophe
printing: Grafiche Cappelli
Prespaced Graphics & Lettering: Grafiche Baciocchi April 2011 Art Direction, Branding, Exhibition Design -
Ex.t
New corporate identity's development for the young brand that expanded his own design offer from the bathroom area to the whole home sector. D'Apostrophe has dealed primarily with the realization of the new press campaign in charge of launch the new Ex.t identity. The base idea was that of creating an ideal background – the Doll House – a total white double volume wherein put on the colored and playful objects of the new Spring/Summer Collection 2011. At the same time, all the others communication media has been adapted, for example the catalog, a wide suggestive brochure – inspired by life –, the institutional website and a video in stop motion.
client: Dex spa
art direction and graphic design: D'Apostrophe
shooting: industrial Foto
printer: Emmeci Grafiche
web development: Stralanchi Design April 2011 Art Direction, Graphic Design, Web Design -
Zanchi Wine Shop
Renovation and interior design of the Wine Shop Zanchi in Terni (Umbria-Italy). The shelves were made from old pieces of original furniture from the Sixties while the ceramic lights "Din Don Dan" are a project by D'Apostrophe.
client: Zanchi
design: D'Apostrophe April 2011 Interior Design, Design, Product Design -
Din Don Dan
Illuminating ceramic body handmade by Tuscan craftsmen. Available in three different shapes with enamel finish of different color.
design: D'Apostrophe
production: Nuove Forme April 2011 Product Design, Design, Lighting Design -
Floornature
Identity and motion graphic for the specials and interviews for FN.TV by Floornature.com.
client: Floornature
production: re.publique - comunicazione d'architettura
a project by: Claudia Gelosa + Flores Zanchi
shootings: Jacopo Mariani
editing: Giada Romani
motion graphic: D'Apostrophe
music: Tommaso Bianchi January 2011 Motion Graphics, Graphic Design -
Identità Dinamiche
D'Apostrophe designed the corporate image of the event and publication on the results of the design workshop “Cantieri La Ginestra”for the new identity of the cultural system of the City of Montervarchi.
The central theme of the workshop was the “dynamic identity” and, following this assumption, the publication has sought to adapt to the topic through a “alive” cover that reveals a pattern only if and when the editorial product is moving ... only when you open it.
The layout has sought to interpret the identity of the selected project – design by Lorella Pierdicca and Francesco Zorzi – as a result of the workshop. January 2011 Graphic Design, Editorial Design -
Leonardo Domenici
Website of the Euro-MP Leonardo Domenici, member of the S&D party (Group of the Progressive Alliance of Socialist & Democrats in the European Parliament).
client: S&D
web design: D'Apostrophe
web development: Stralanchi Design January 2011 Web Design, Graphic Design -
Moony Cow
Moony Cow Coffe Table.
January 2011
Design, Product Design
-
Shanghai
Motion graphic of the special on Shanghai. The video clip was subdivided in three parts concerning as many important features of the new architectonic and urban city's structure:
1. New life on the river - The waterfront, where architecture and an innovative urban lifestyle meet, a promising gateway towards the future.
2. When the past and future meet - Experience where tradition blends into contemporary, leaving space to a renewed view of the city where the past contaminates present and future.
3. The growing city - Explore the skyline through the most impressive architectural wonders that compose the fastest growing urban landscape in China.
client: Floornature
production: Re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
fixer: Zhang Jing
shootings: Jacopo Mariani, De Hua Zhang
editing: Giada Romani
motion graphic design: D'Apostrophe
music: MaTTa Clast November 2010 Motion Graphics, Graphic Design -
Abit.ar
Exhibition of the new objects exposed during the exhibition "La Casa del III Millennio", held in Prato during December 2009, the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The concept interpretation during the exhibition of Arezzo has been directed to the development of the sustainability and recycling idea employing, for the stand components, only waste materials. The partition walls like so the desk, have been completely assembled with carpentry elements: frames, moldings and splints. The lifted up floor has been composed with old pallets and OSB (Oriented Strand Board) panels. The retaining structure of the illuminating system has been realized with a tube frame sceened by a close net of multicolor yarn.
promoter: CNA - Prato & Arezzo
curator: Salvatore Re
exhibition design: D'Apostrophe
installation and supply panels: Caneschi Arreda November 2010 Exhibition Design -
Cartoons
Structure of cardboard tubes designed for "Più. Design per il cambiamento / More. Design for change" during "Festival della Creatività (Florence, 21-24 October 2010)".
Graphic designer:
- Majid Abbasi
- Jonathan Barnbrook
- De Designpolitie
- Fons Hickmann m23
- Inkahoots
- Rico Lins
- Yossi Lemel
- Alain Le Quernec
- Chaz Maviyane-Davies
- Armando Milani
- Andrea Rauch
- Gianni Sinni
- Un Mundo Feliz
- Via Grafik
Organization:
- Associazione culturale FFF
Partner:
- platform for augmented reality - Augmented Advertising /Cristian Contini e Alberto Mori
- structure design - D'Apostrophe
- video - Rumi Produzioni
- web advertising - Simply
- 6x3 mounting - Riot Van
- web site - Lcd
- communication - Image
- cardboard tubes - Tubettificio Pasquetti
patronage:
- Aiap October 2010 Architecture, Exhibition Design, Installation Design -
Shanghai Expo
Motion graphic and packaging of the DVD containing the wide reportage realized by Floornature during the Shanghai Expo 2010. The selection of the the most innovative expositive pavilions realized by the attending nations, is related to black&white corporate identity, based on the employment of a texture system, icons and different "poster" fonts.
client: Floornature
production: Re.publique - comunicazione d'architettura
a project by: Claudia Gelosa , Flores Zanchi
fixer: Zhang Jing
shootings: Jacopo Mariani, De Hua Zahng
editing: Giada Romani
motion graphic: D'Apostrophe
music: Tommaso Bianchi
thanks to: Luca Burini September 2010 Motion Graphics, Graphic Design, Packaging -
Ex.t / Cersaie 2010
D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2010 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.
client: Dex spa
visual and exhibition design: D'Apostrophe
mounting: Sipario
printing: Stampa Baldesi
shopping bag: Plastimec September 2010 Exhibition Design, Graphic Design, Art Direction -
Gio Style Design
Brand design and corporate identity of an U.S. interior design studio. Besides the logo and its development on the business card, D'Apostrophe realized some "vignettes", using the collage technique, for a series of manifesto of the style and identity of the studio owner.
client: Gio Style Design LLC
brand design and illustration: D'Apostrophe September 2010 Graphic Design, Branding, Illustration -
VignaVecchia
Project and realization for the label of the new wine production by Zanchi cellar of Amelia. Realized with the intention of bestow on the product a dynamic connotation, with clean and contemporary lines, the label has as main feature an oblique and wrapping develop. In order to bring out the dynamic line it was chosen the chromatic contrast with the bottle employing a white coarse paper. On the occasion it was proposed a new brand and logotype for the company which is expanding to the whole corporate communication, from the application on the label to the box containing six bottles.
client: Cantine Zanchi
design: D'Apostrophe
label: Unilabel July 2010 Packaging, Graphic Design, Branding -
Officina Ailati
Motion graphic for the special "Officina Ailati" realized for the introduction of the exhibition by Luca Molinari and Simona Galateo, overture of the Italian Pavilion of the 12th International Architecture Exhibition of Venice titled "AILATI. RIFLESSI DAL FUTURO". The graphic has been realized animating papers elements by stop motion technology.
client: Floornature
production: Re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
shooting: Jacopo Mariani
editing: Giada Romani
motion graphic design: D'Apostrophe
music: Tommaso Bianchi
special thanks: David Poletti July 2010 Motion Graphics, Graphic Design -
Greetings from Spain
Motion graphic of Floornature focus on the new developments in floor and wall coverings and their applications in contemporary Spanish architecture.
production: re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
shootings: Jacopo Mariani
editing: Marco Lega
motion design: Donatello D'Angelo - D'Apotsrophe
music: Tommaso Bianchi
special thanks to: Juan-Luis Grafulla - Matimex, Marta + Emilio Palomar - Stilgres, Ivan Rossi - Fiandre June 2010 Motion Graphics, Graphic Design -
Medoliva
Design and the realization, with concerning graphic and illustrative applications, of the Arsia and Regione Toscana stand during the International Fair of Mediterranean olive tree "Medoliva" (Arezzo, 14-17 May 2010). For the space construction have been used unusual component such as olive casses and net, yellow boards.
agency: Lcd
client: Regione Toscana - Arsia
exhibition and graphic design: D'Apostrophe May 2010 Exhibition Design, Graphic Design -
Ex.t / Milan Design Week 2010
With the presentation of the new bathroom collection 2010, D'Apostrophe extends its collaboration from the product development and the set up of the expositive space, to the communication of the young italian brand. In order to refurbish the brand image, which was using an institutional and stereotyped communication from the bathroom scene, D'Apostrophe proposed an illustration system giving life to the products, creating and ideal city composed by the silhouette of the new objects.
The illustration has been applied to all the communication tools (press release, magazine, folder and postcards) reaching out to the mounting of a whole wall in the showroom entrance in via Tortona.
client: Dex spa
visual and exhibition design: D'Apostrophe
panels print: Pintatutto
mounting: Sipario
printing: Stampa Baldesi
shopper: Plastimec April 2010 Exhibition Design, Graphic Design, Editorial Design -
Academy F
Brand and identity design for the Florentine space dedicated to hair styling world. D'Apostrophe worked on the logotype design, the packaging, the qualification paper, the business cards, the brochure and the manuals for the hair styling learner.
client: Sassonelli srl
identity design: D'Apostrophe
photo: F&P Friends srl
printing: DuePi March 2010 Branding, Graphic Design, Illustration -
Unstandards
Packaging and graphic design for the new project of the pianist and composer Alessandro Galati titled "Unstandards", result of the collaboration between Italian and North European musician.
The concept was developed on the idea of the client who did show the need to "visualize" the line that you can sense throughout the whole album, that is the essential melody and the will to break the compositional schemes of the jazz tradition.
client: Alessandro Galati
label: Via Veneto Jazz
packaging and graphic design: D'Apostrophe
illustration: Katia Mariani March 2010 Graphic Design, Packaging -
SheeTable
Table system project developed on the idea of a thin and light element's folding, just as if it was composed by a paper.
January 2010
Design, Product Design
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La Casa del III Millennio
The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.
exhibition
client: CNA - Artigianato Pratese
curator: Salvatore Re
exhibition design: Frits van Dongen - CIE
with: D'Apostrophe
press office and coordination: Re.publique
visual design: D'Apostrophe
catalogue
curators: Donatello D'Angelo and Flores Zanchi
editing: Re.publique
photo: Grandangolo Photo Studio
graphic and layout design: D'Apostrophe
printing: Baroni&Gori
translation: Odile C. Delos-Embleton (B.A.) December 2009 Exhibition Design, Graphic Design, Editorial Design -
Real Cantina Borbonica
Winner project of the national ideas contest for the graphic, brand and logo design of "Reale Cantina Borbonica" the Museum of historical, cultural and agricultural traditions. The suggested brand summarize three elements of the project for Reale Cantina Borbonica: 1. the function of the architectonic complex: the mark is composed by letter M wich is related to the world MUSEO; 2. the Sicilian decorative tradition: the typographic mark is composed by elements of inspiration to the decorative applications on the Sicilian carts; 3. the history and identity of the architectonic complex: the mark intentionally remind the royal crown shapes, and is a clear reference to the basement's bourbon identity. The project is one of the 125 selected works in the big collective exhibition of italian Graphic "Spaghetti grafica 2" presented by "Ministero della Grafica" and "Triennale Design Museum".
designer: Donatello D'Angelo
promoter: Municipality of Partinico / Province of Palermo / Public works Department
sponsorship: Aiap November 2009 Branding, Graphic Design -
Materials
Restructuring and interior design project of the new showroom of materials and surfaces Giulio Tanini in Milan, via Tortona 34.
client: Giulio Tanini spa
design: D'Apostrophe November 2009 Interior Design -
Roma in un'immagine
Logo, corporate identity and font (Capitoline Wolf) proposed for the national contest of ideas – Roma in un'immagine – for a new logotype representing the city of Rome, designed for turistic and cultural promotion of the city (promoted by Culture and Communication Department, in collaboration with Communication Studies Faculty of La Sapienza University).
sponsored by: Municipality of Rome
with: Sapienza University of Rome October 2009 Branding, Graphic Design, Typography -
Poltronova
Digital modeling and rendering of historical products made by Poltronova, the company best known for the production of the legendary Italian design pieces like Joe, Superfagola and Superonda.
July 2009
Digital Photography, Illustration, Product Design