description
D'Apostrophe curated the redaction and realization of the event "Disegni Urbani" corporate identity and of its relative publication that tell the story, the palnning process and the development of the urban image and the cultural system of Montevarchi result of the workshop "Cantieri La Ginestra" (January 2010).
client: Comune di Montevarchi
project: Ginestra
printing: Grafiche Cappelli
client: Comune di Montevarchi
project: Ginestra
printing: Grafiche Cappelli
fields
Graphic Design, Editorial Design
date
January 2011
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Identità Dinamiche
- Identità dinamicheCantieri "La Ginestra" workshop
D'Apostrophe curated the redaction and realization of the event "Disegni Urbani" corporate identity and of its relative publication that tell the story, the palnning process and the development of the urban image and the cultural system of Montevarchi result of the workshop "Cantieri La Ginestra" (January 2011). 



















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Opere 30
With the issue 30 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the underground buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Gloria Pizzilli April 2012 Art Direction, Editorial Design, Graphic Design -
Opere 29
With the issue 29 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and cultural infrastructures. A relevant topic that, in the issue, deepens aspects related to the cultural buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Jonathan Calugi February 2012 Art Direction, Editorial Design, Graphic Design -
Autopsia della politica italiana
D'Apostrophe realized three artworks for the collection of 38 infographics concerning the Italian political costs. The volume, the first of the new book's series "Atlanti Civili", contains tables illustrating in a clear and direct way all the unwarranted advantages and the excessive spendings of the italian political class, the unnecessary local authotity costs and the State burdens towards Vatican, and convey understandably the meaning of data, numbers, statistics and percentages. The approached topics for D'Apostrophe were those specific in "Consultancies and boards of directors", "Berlusconi and taxes" and "Corruption and Judiciary".
publisher: Nuovi Mondi
curators: Cristiano Lucchi and Gianni Sinni November 2011 Illustration, Graphic Design, Information Architecture -
Opere 28
With the issue 28 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and religions. A relevant topic that, in the issue, deepens aspects related to the islamic buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Giorgio Fratini September 2011 Editorial Design, Graphic Design, Art Direction -
San Marino Design Workshop
Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.
client:
- Università degli Studi della Repubblica di San Marino
- Università IUAV di Venezia
scientific responsible:
- Alberto Bassi
scientific coordination:
- Massimo Brignoni
- con Alessandra Bosco e Riccardo Varini
coordination and communication:
- Fiorella Bulegato feat. Andrea Bastianelli
visual and exhibit design:
- D'Apostrophe
- feat. Marianna Calagna e Ester Greco
web development:
- Pietro Costa July 2011 Exhibition Design, Graphic Design, Editorial Design -
Opere 27
Art direction and editorial design of Opere, Italian magazine about architectonic Tuscan culture. With issue 27 starts the restyling of the magazine, that has been reset for an user more design conscious. Local topics of this numbers are compared with national and international realities. This issue faces a very important Florentine topic, the zero volume architecture, told by D'Apostrophe towards a graphic and illustrative system that reminds to old tridimensional poster typography.
editor: Giulio Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore May 2011 Art Direction, Editorial Design, Graphic Design -
Ex.t
New corporate identity's development for the young brand that expanded his own design offer from the bathroom area to the whole home sector. D'Apostrophe has dealed primarily with the realization of the new press campaign in charge of launch the new Ex.t identity. The base idea was that of creating an ideal background – the Doll House – a total white double volume wherein put on the colored and playful objects of the new Spring/Summer Collection 2011. At the same time, all the others communication media has been adapted, for example the catalog, a wide suggestive brochure – inspired by life –, the institutional website and a video in stop motion.
client: Dex spa
art direction and graphic design: D'Apostrophe
shooting: industrial Foto
printer: Emmeci Grafiche
web development: Stralanchi Design April 2011 Art Direction, Graphic Design, Web Design -
La Casa del III Millennio 2009
The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.
exhibition
client: CNA - Artigianato Pratese
curator: Salvatore Re
exhibition design: Frits van Dongen - CIE
with: D'Apostrophe
press office and coordination: Re.publique
visual design: D'Apostrophe
catalogue
curators: Donatello D'Angelo and Flores Zanchi
editing: Re.publique
photo: Grandangolo Photo Studio
graphic and layout design: D'Apostrophe
printing: Baroni&Gori
translation: Odile C. Delos-Embleton (B.A.) December 2009 Exhibition Design, Graphic Design, Editorial Design
