projects
description
New corporate identity's development for the young brand that expanded his own design offer from the bathroom area to the whole home sector. D'Apostrophe has dealed primarily with the realization of the new press campaign in charge of launch the new Ex.t identity. The base idea was that of creating an ideal background – the Doll House – a total white double volume wherein put on the colored and playful objects of the new Spring/Summer Collection 2011. At the same time, all the others communication media has been adapted, for example the catalog, a wide suggestive brochure – inspired by life –, the institutional website and a video in stop motion.
client: Dex spa
art direction and graphic design: D'Apostrophe
shooting: industrial Foto
printer: Emmeci Grafiche
web development: Stralanchi Design
client: Dex spa
art direction and graphic design: D'Apostrophe
shooting: industrial Foto
printer: Emmeci Grafiche
web development: Stralanchi Design
fields
Art Direction, Graphic Design, Web Design
date
April 2011
Ex.t
- Ex.t
Inspired by life - New corporate identity's development for the young brand that expanded his own design offer from the bathroom area to the whole home sector. D'Apostrophe has dealed primarily with the realization of the new press campaign in charge of launch the new Ex.t identity. The base idea was that of creating an ideal background – the Doll House – a total white double volume wherein put on the colored and playful objects of the new Spring/Summer Collection 2011. At the same time, all the others communication media has been adapted, for example the catalog, a wide suggestive brochure – inspired by life –, the institutional website and a video in stop motion.
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Opere 30
With the issue 30 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the underground buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Gloria Pizzilli April 2012 Art Direction, Editorial Design, Graphic Design -
Opere 29
With the issue 29 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and cultural infrastructures. A relevant topic that, in the issue, deepens aspects related to the cultural buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Jonathan Calugi February 2012 Art Direction, Editorial Design, Graphic Design -
Opere 28
With the issue 28 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and religions. A relevant topic that, in the issue, deepens aspects related to the islamic buildings introduction on the regional territory correlating them with experiences of international cultural panorama.
editor: Guido Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore
cover: Giorgio Fratini September 2011 Editorial Design, Graphic Design, Art Direction -
San Marino Design Workshop
Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.
client:
- Università degli Studi della Repubblica di San Marino
- Università IUAV di Venezia
scientific responsible:
- Alberto Bassi
scientific coordination:
- Massimo Brignoni
- con Alessandra Bosco e Riccardo Varini
coordination and communication:
- Fiorella Bulegato feat. Andrea Bastianelli
visual and exhibit design:
- D'Apostrophe
- feat. Marianna Calagna e Ester Greco
web development:
- Pietro Costa July 2011 Exhibition Design, Graphic Design, Editorial Design -
Cubo Design
Visual and identity design for the new Giulio Tanini showroom dedicated to interior design, in wich are exposed contemporary avant-garde collections and unique innovative items. Cubo Design matches emerging designers projects, selected in the international scene, with new collections by famous brand, exclusive for distribution. D'Apostrophe looked after the space image realizing logotype, web-site, teaser, shopper and advertisings.
client: Giulio Tanini spa
design: D'Apostrophe June 2011 Branding, Interior Design, Web Design -
Giulio Tanini
On the occasion of the of the enlargement of the Giulio Tanini Florence store, D'Apostrophe curated the restyling of visual, corporate identity and communication design. They dressed the new spaces and windows expositive fittings of the showroom, and designed the new website, the inner signposting, the gadgets, the invitations and flyer, the press and online advertising releases.
design: D'Apostrophe
printing: Emmeci Grafiche
forex panels and window decals: Grafiche Baciocchi June 2011 Graphic Design, Interior Design, Web Design -
Opere 27
Art direction and editorial design of Opere, Italian magazine about architectonic Tuscan culture. With issue 27 starts the restyling of the magazine, that has been reset for an user more design conscious. Local topics of this numbers are compared with national and international realities. This issue faces a very important Florentine topic, the zero volume architecture, told by D'Apostrophe towards a graphic and illustrative system that reminds to old tridimensional poster typography.
editor: Giulio Incerti
art direction: D'Apostrophe
client: Fondazione Professione Architetto
publisher: Pacini Editore May 2011 Art Direction, Editorial Design, Graphic Design -
Floornature
Identity and motion graphic for the specials and interviews for FN.TV by Floornature.com.
client: Floornature
production: re.publique - comunicazione d'architettura
a project by: Claudia Gelosa + Flores Zanchi
shootings: Jacopo Mariani
editing: Giada Romani
motion graphic: D'Apostrophe
music: Tommaso Bianchi January 2011 Motion Graphics, Graphic Design -
Leonardo Domenici
Website of the Euro-MP Leonardo Domenici, member of the S&D party (Group of the Progressive Alliance of Socialist & Democrats in the European Parliament).
client: S&D
web design: D'Apostrophe
web development: Stralanchi Design January 2011 Web Design, Graphic Design -
Shanghai
Motion graphic of the special on Shanghai. The video clip was subdivided in three parts concerning as many important features of the new architectonic and urban city's structure:
1. New life on the river - The waterfront, where architecture and an innovative urban lifestyle meet, a promising gateway towards the future.
2. When the past and future meet - Experience where tradition blends into contemporary, leaving space to a renewed view of the city where the past contaminates present and future.
3. The growing city - Explore the skyline through the most impressive architectural wonders that compose the fastest growing urban landscape in China.
client: Floornature
production: Re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
fixer: Zhang Jing
shootings: Jacopo Mariani, De Hua Zhang
editing: Giada Romani
motion graphic design: D'Apostrophe
music: MaTTa Clast November 2010 Motion Graphics, Graphic Design -
Abit.ar
Exhibition of the new objects exposed during the exhibition "La Casa del III Millennio", held in Prato during December 2009, the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The concept interpretation during the exhibition of Arezzo has been directed to the development of the sustainability and recycling idea employing, for the stand components, only waste materials. The partition walls like so the desk, have been completely assembled with carpentry elements: frames, moldings and splints. The lifted up floor has been composed with old pallets and OSB (Oriented Strand Board) panels. The retaining structure of the illuminating system has been realized with a tube frame sceened by a close net of multicolor yarn.
promoter: CNA - Prato & Arezzo
curator: Salvatore Re
exhibition design: D'Apostrophe
installation and supply panels: Caneschi Arreda November 2010 Exhibition Design -
Cersaie 2010
D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2010 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.
client: Dex spa
visual and exhibition design: D'Apostrophe
mounting: Sipario
printing: Stampa Baldesi
shopping bag: Plastimec September 2010 Exhibition Design, Graphic Design, Art Direction -
Officina Ailati
Motion graphic for the special "Officina Ailati" realized for the introduction of the exhibition by Luca Molinari and Simona Galateo, overture of the Italian Pavilion of the 12th International Architecture Exhibition of Venice titled "AILATI. RIFLESSI DAL FUTURO". The graphic has been realized animating papers elements by stop motion technology.
client: Floornature
production: Re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
shooting: Jacopo Mariani
editing: Giada Romani
motion graphic design: D'Apostrophe
music: Tommaso Bianchi
special thanks: David Poletti July 2010 Motion Graphics, Graphic Design -
Greetings from Spain
Motion graphic of Floornature focus on the new developments in floor and wall coverings and their applications in contemporary Spanish architecture.
production: re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
shootings: Jacopo Mariani
editing: Marco Lega
motion design: Donatello D'Angelo - D'Apotsrophe
music: Tommaso Bianchi
special thanks to: Juan-Luis Grafulla - Matimex, Marta + Emilio Palomar - Stilgres, Ivan Rossi - Fiandre June 2010 Motion Graphics, Graphic Design -
Medoliva
Design and the realization, with concerning graphic and illustrative applications, of the Arsia and Regione Toscana stand during the International Fair of Mediterranean olive tree "Medoliva" (Arezzo, 14-17 May 2010). For the space construction have been used unusual component such as olive casses and net, yellow boards.
agency: Lcd
client: Regione Toscana - Arsia
exhibition and graphic design: D'Apostrophe May 2010 Exhibition Design, Graphic Design -
Unstandards
Packaging and graphic design for the new project of the pianist and composer Alessandro Galati titled "Unstandards", result of the collaboration between Italian and North European musician.
The concept was developed on the idea of the client who did show the need to "visualize" the line that you can sense throughout the whole album, that is the essential melody and the will to break the compositional schemes of the jazz tradition.
client: Alessandro Galati
label: Via Veneto Jazz
packaging and graphic design: D'Apostrophe
illustration: Katia Mariani March 2010 Graphic Design, Packaging -
La Casa del III Millennio 2009
The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.
exhibition
client: CNA - Artigianato Pratese
curator: Salvatore Re
exhibition design: Frits van Dongen - CIE
with: D'Apostrophe
press office and coordination: Re.publique
visual design: D'Apostrophe
catalogue
curators: Donatello D'Angelo and Flores Zanchi
editing: Re.publique
photo: Grandangolo Photo Studio
graphic and layout design: D'Apostrophe
printing: Baroni&Gori
translation: Odile C. Delos-Embleton (B.A.) December 2009 Exhibition Design, Graphic Design, Editorial Design
