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  • Opere 34 With the issue 34 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the smart cities introduction on the regional territory correlating them with experiences of international cultural panorama.

    editor: Guido Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore
    cover: Marco Goran Romano         March 2013 Editorial Design, Graphic Design, Illustration
  • Puglia Tourist Information The project commissioned by the Region of Puglia, has provided the design of the brand of the tourist welcome and information offices of the main town in the region. The work was total. D'Apostrophe designed the whole corporate identity, from logo to the interiors of the permanent and mobile offices.

    The designing process has been devoted to the identification of elements common to all the cultural realities of the Apulia region (Southern Italy) trying to emphasize the fundamental aspects that constitute the regional identity. These aspects were reduced to three primary concepts derived from culture and from the Italian region, summarized in: material, shape and color. D'Apostrophe worked – ironically – with stereotypical images and a series of visual, tactile and olfactory suggestions which make this place an unforgettable experience. In these favorite aspects were derived from the collective, in a contemporary context and reworked. The elements that represent its "tourism plus" are three: tradition, natural beauty and "joie de vivre". They were visually synthesized in signs and colors taken directly from the palette of rich natural and cultural territory. Tradition and innovation are the highlights of the whole operation. The design recall the past with a predisposition to the contemporary language.         March 2013 Branding, Graphic Design, Interior Design
  • Opere 33 With the issue 33 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the architecture after earthquakes introduction on the regional territory correlating them with experiences of international cultural panorama.

    editor: Guido Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore
    cover: Ray Oranges         February 2013 Art Direction, Editorial Design, Illustration
  • Opere 32 With the issue 32 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the image of the architecture introduction on the regional territory correlating them with experiences of international cultural panorama.

    editor: Guido Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore
    cover: Laurie Elie         October 2012 Art Direction, Editorial Design, Illustration
  • AT'12 D'Apostrophe designed the exhibition identity and graphics, communication and the catalogue of the Premio AT12, first edition of the prize for the best architecture on the Florentine District. The prize was divided into five categories (New Construction - Restoration - Exhibition and Interior design - Landscape Architecture - Debut) and was judged by an authoritative jury which includes Carmen Andriani as President as well as Pierpaolo Tambourines (a founding member of Baukuh), the New York architect Joseph Grima (Director of Domus) and sociologists Leonardo Chiesi. The exhibition of the selection of the winning entries, selected and mentioned was held at the "Sala delle Carrozze" of "Palazzo Medici Riccardi" in Florence in November 2012.

    art direction and design: D'Apostrophe
    client: Fondazione Professione Architetto, ANCE-Firenze, Ordine degli Architetti di Firenze, Provincia di Firenze
    publisher: Pacini Editore         November 2012 Branding, Exhibition Design, Graphic Design
  • Opere 31 With the issue 31 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the "borderline" landscapes introduction on the regional territory correlating them with experiences of international cultural panorama.

    editor: Guido Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore
    cover: Bomboland         July 2012 Art Direction, Editorial Design, Illustration
  • Opere 30 With the issue 30 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and territory. A relevant topic that, in the issue, deepens aspects related to the underground buildings introduction on the regional territory correlating them with experiences of international cultural panorama.

    editor: Guido Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore
    cover: Gloria Pizzilli         April 2012 Art Direction, Editorial Design, Illustration
  • Opere 29 With the issue 29 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly Tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and cultural infrastructures. A relevant topic that, in the issue, deepens aspects related to the cultural buildings introduction on the regional territory correlating them with experiences of international cultural panorama.

    editor: Guido Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore
    cover: Jonathan Calugi         February 2012 Art Direction, Editorial Design, Illustration
  • Ex.t / Cersaie 2011 D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2011 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.

    client: Dex spa
    art direction, visual and exhibition design: D'Apostrophe
    mounting: Sipario
    printing: Stampa Baldesi
    shopping bag: Plastimec         September 2011 Art Direction, Graphic Design, Exhibition Design
  • Opere 28 With the issue 28 D'Apostrophe continues working on the art direction, the graphic design and the layout of the three-monthly tuscan architecture magazine. The monographic issue deals with themes about the relationship with the city, architecture and religions. A relevant topic that, in the issue, deepens aspects related to the islamic buildings introduction on the regional territory correlating them with experiences of international cultural panorama.

    editor: Guido Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore
    cover: Giorgio Fratini         September 2011 Editorial Design, Graphic Design, Art Direction
  • San Marino Design Workshop Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.

    client:
    - Università degli Studi della Repubblica di San Marino
    - Università IUAV di Venezia

    scientific responsible:
    - Alberto Bassi

    scientific coordination:
    - Massimo Brignoni
    - con Alessandra Bosco e Riccardo Varini

    coordination and communication:
    - Fiorella Bulegato feat. Andrea Bastianelli

    visual and exhibit design:
    - D'Apostrophe
    - feat. Marianna Calagna e Ester Greco

    web development:
    - Pietro Costa         July 2011 Exhibition Design, Graphic Design, Editorial Design
  • Cubo Design Visual and identity design for the new Giulio Tanini showroom dedicated to interior design, in wich are exposed contemporary avant-garde collections and unique innovative items. Cubo Design matches emerging designers projects, selected in the international scene, with new collections by famous brand, exclusive for distribution. D'Apostrophe looked after the space image realizing logotype, web-site, teaser, shopper and advertisings.

    client: Giulio Tanini spa
    design: D'Apostrophe         June 2011 Branding, Interior Design, Web Design
  • Giulio Tanini On the occasion of the of the enlargement of the Giulio Tanini Florence store, D'Apostrophe curated the restyling of visual, corporate identity and communication design. They dressed the new spaces and windows expositive fittings of the showroom, and designed the new website, the inner signposting, the gadgets, the invitations and flyer, the press and online advertising releases.

    design: D'Apostrophe
    printing: Emmeci Grafiche
    forex panels and window decals: Grafiche Baciocchi         June 2011 Graphic Design, Interior Design, Web Design
  • Opere 27 Art direction and editorial design of Opere, Italian magazine about architectonic Tuscan culture. With issue 27 starts the restyling of the magazine, that has been reset for an user more design conscious. Local topics of this numbers are compared with national and international realities. This issue faces a very important Florentine topic, the zero volume architecture, told by D'Apostrophe towards a graphic and illustrative system that reminds to old tridimensional poster typography.

    editor: Giulio Incerti
    art direction: D'Apostrophe
    client: Fondazione Professione Architetto
    publisher: Pacini Editore         May 2011 Art Direction, Editorial Design, Illustration
  • Milano Design Week 2011 Exhibition and visual design for the Ex.t space in Tortona street, Milan. Beyond the supervision of the showroom mounting for the introduction of the new 2011 collection on the occasion of the Milano Design Week, D'Apostrophe monitored the production of all the institutional communication media such as the website, the press release, the folder, postcards and products catalogues.

    client: Dex spa
    exhibition and visual design: D'Apostrophe
    printing: Grafiche Cappelli
    Prespaced Graphics & Lettering: Grafiche Baciocchi         April 2011 Art Direction, Branding, Exhibition Design
  • Ex.t New corporate identity's development for the young brand that expanded his own design offer from the bathroom area to the whole home sector. D'Apostrophe has dealed primarily with the realization of the new press campaign in charge of launch the new Ex.t identity. The base idea was that of creating an ideal background – the Doll House – a total white double volume wherein put on the colored and playful objects of the new Spring/Summer Collection 2011. At the same time, all the others communication media has been adapted, for example the catalog, a wide suggestive brochure – inspired by life –, the institutional website and a video in stop motion.

    client: Dex spa
    art direction and graphic design: D'Apostrophe
    shooting: industrial Foto
    printer: Emmeci Grafiche
    web development: Stralanchi Design         April 2011 Art Direction, Graphic Design, Web Design
  • Floornature Identity and motion graphic for the specials and interviews for FN.TV by Floornature.com.

    client: Floornature
    production: re.publique - comunicazione d'architettura
    a project by: Claudia Gelosa + Flores Zanchi
    shootings: Jacopo Mariani
    editing: Giada Romani
    motion graphic: D'Apostrophe
    music: Tommaso Bianchi         January 2011 Motion Graphics, Graphic Design
  • Leonardo Domenici Website of the Euro-MP Leonardo Domenici, member of the S&D party (Group of the Progressive Alliance of Socialist & Democrats in the European Parliament).

    client: S&D
    web design: D'Apostrophe
    web development: Stralanchi Design         January 2011 Web Design, Graphic Design
  • Shanghai Motion graphic of the special on Shanghai. The video clip was subdivided in three parts concerning as many important features of the new architectonic and urban city's structure:

    1. New life on the river - The waterfront, where architecture and an innovative urban lifestyle meet, a promising gateway towards the future.

    2. When the past and future meet - Experience where tradition blends into contemporary, leaving space to a renewed view of the city where the past contaminates present and future.

    3. The growing city - Explore the skyline through the most impressive architectural wonders that compose the fastest growing urban landscape in China.

    client: Floornature
    production: Re.publique - comunicazione d'architettura
    a project by: Claudia Gelosa, Flores Zanchi
    fixer: Zhang Jing
    shootings: Jacopo Mariani, De Hua Zhang
    editing: Giada Romani
    motion graphic design: D'Apostrophe
    music: MaTTa Clast         November 2010 Motion Graphics, Graphic Design
  • Abit.ar Exhibition of the new objects exposed during the exhibition "La Casa del III Millennio", held in Prato during December 2009, the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The concept interpretation during the exhibition of Arezzo has been directed to the development of the sustainability and recycling idea employing, for the stand components, only waste materials. The partition walls like so the desk, have been completely assembled with carpentry elements: frames, moldings and splints. The lifted up floor has been composed with old pallets and OSB (Oriented Strand Board) panels. The retaining structure of the illuminating system has been realized with a tube frame sceened by a close net of multicolor yarn.

    promoter: CNA - Prato & Arezzo
    curator: Salvatore Re
    exhibition design: D'Apostrophe
    installation and supply panels: Caneschi Arreda         November 2010 Exhibition Design
  • Ex.t / Cersaie 2010 D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2010 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.

    client: Dex spa
    visual and exhibition design: D'Apostrophe
    mounting: Sipario
    printing: Stampa Baldesi
    shopping bag: Plastimec         September 2010 Exhibition Design, Graphic Design, Art Direction
  • Officina Ailati Motion graphic for the special "Officina Ailati" realized for the introduction of the exhibition by Luca Molinari and Simona Galateo, overture of the Italian Pavilion of the 12th International Architecture Exhibition of Venice titled "AILATI. RIFLESSI DAL FUTURO". The graphic has been realized animating papers elements by stop motion technology.

    client: Floornature
    production: Re.publique - comunicazione d'architettura
    a project by: Claudia Gelosa, Flores Zanchi
    shooting: Jacopo Mariani
    editing: Giada Romani
    motion graphic design: D'Apostrophe
    music: Tommaso Bianchi
    special thanks: David Poletti         July 2010 Motion Graphics, Graphic Design
  • Greetings from Spain Motion graphic of Floornature focus on the new developments in floor and wall coverings and their applications in contemporary Spanish architecture.

    production: re.publique - comunicazione d'architettura
    a project by: Claudia Gelosa, Flores Zanchi
    shootings: Jacopo Mariani
    editing: Marco Lega
    motion design: Donatello D'Angelo - D'Apotsrophe
    music: Tommaso Bianchi
    special thanks to: Juan-Luis Grafulla - Matimex, Marta + Emilio Palomar - Stilgres, Ivan Rossi - Fiandre         June 2010 Motion Graphics, Graphic Design
  • Medoliva Design and the realization, with concerning graphic and illustrative applications, of the Arsia and Regione Toscana stand during the International Fair of Mediterranean olive tree "Medoliva" (Arezzo, 14-17 May 2010). For the space construction have been used unusual component such as olive casses and net, yellow boards.

    agency: Lcd
    client: Regione Toscana - Arsia
    exhibition and graphic design: D'Apostrophe         May 2010 Exhibition Design, Graphic Design
  • Ex.t / Milan Design Week 2010 With the presentation of the new bathroom collection 2010, D'Apostrophe extends its collaboration from the product development and the set up of the expositive space, to the communication of the young italian brand. In order to refurbish the brand image, which was using an institutional and stereotyped communication from the bathroom scene, D'Apostrophe proposed an illustration system giving life to the products, creating and ideal city composed by the silhouette of the new objects.
    The illustration has been applied to all the communication tools (press release, magazine, folder and postcards) reaching out to the mounting of a whole wall in the showroom entrance in via Tortona.

    client: Dex spa
    visual and exhibition design: D'Apostrophe
    panels print: Pintatutto
    mounting: Sipario
    printing: Stampa Baldesi
    shopper: Plastimec         April 2010 Exhibition Design, Graphic Design, Editorial Design
  • Academy F Brand and identity design for the Florentine space dedicated to hair styling world. D'Apostrophe worked on the logotype design, the packaging, the qualification paper, the business cards, the brochure and the manuals for the hair styling learner.

    client: Sassonelli srl
    identity design: D'Apostrophe
    photo: F&P Friends srl
    printing: DuePi         March 2010 Branding, Graphic Design, Illustration
  • Unstandards Packaging and graphic design for the new project of the pianist and composer Alessandro Galati titled "Unstandards", result of the collaboration between Italian and North European musician.
    The concept was developed on the idea of the client who did show the need to "visualize" the line that you can sense throughout the whole album, that is the essential melody and the will to break the compositional schemes of the jazz tradition.

    client: Alessandro Galati
    label: Via Veneto Jazz
    packaging and graphic design: D'Apostrophe
    illustration: Katia Mariani         March 2010 Graphic Design, Packaging
  • La Casa del III Millennio The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.

    exhibition
    client: CNA - Artigianato Pratese
    curator: Salvatore Re
    exhibition design: Frits van Dongen - CIE
    with: D'Apostrophe
    press office and coordination: Re.publique
    visual design: D'Apostrophe

    catalogue
    curators: Donatello D'Angelo and Flores Zanchi
    editing: Re.publique
    photo: Grandangolo Photo Studio
    graphic and layout design: D'Apostrophe
    printing: Baroni&Gori
    translation: Odile C. Delos-Embleton (B.A.)         December 2009 Exhibition Design, Graphic Design, Editorial Design
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All works © D'Apostrophe 2011. Please do not reproduce without the expressed written consent of D'Apostrophe, via Baccio Bandinelli 34r, I-50142 Firenze, p.iva 05979890489.