projects
description
The exhibition "La Casa del III Millennio", held in Prato during December 2011, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Gilberto Corretti (Archizoom) with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle.
client: CNA - Artigianato Pratese
curator: Gilberto Corretti
exhibition design: Gilberto Corretti
with: D'Apostrophe
and: Alessandra Vannucci
press office and coordination: Re.publique
visual design: Artex
client: CNA - Artigianato Pratese
curator: Gilberto Corretti
exhibition design: Gilberto Corretti
with: D'Apostrophe
and: Alessandra Vannucci
press office and coordination: Re.publique
visual design: Artex
fields
Exhibition Design, Design
date
December 2011
La Casa del III Millennio 2011
- La Casa del III Millennio
New pleasure of Living - The exhibition "La Casa del III Millennio", held in Prato during December 2011, has been the result of a research path on the "house system" land potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house; those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Gilberto Corretti (Archizoom) with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle.
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San Marino Design Workshop
Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.
client:
- Università degli Studi della Repubblica di San Marino
- Università IUAV di Venezia
scientific responsible:
- Alberto Bassi
scientific coordination:
- Massimo Brignoni
- con Alessandra Bosco e Riccardo Varini
coordination and communication:
- Fiorella Bulegato feat. Andrea Bastianelli
visual and exhibit design:
- D'Apostrophe
- feat. Marianna Calagna e Ester Greco
web development:
- Pietro Costa July 2011 Exhibition Design, Graphic Design, Editorial Design -
Abit.ar
Exhibition of the new objects exposed during the exhibition "La Casa del III Millennio", held in Prato during December 2009, the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The concept interpretation during the exhibition of Arezzo has been directed to the development of the sustainability and recycling idea employing, for the stand components, only waste materials. The partition walls like so the desk, have been completely assembled with carpentry elements: frames, moldings and splints. The lifted up floor has been composed with old pallets and OSB (Oriented Strand Board) panels. The retaining structure of the illuminating system has been realized with a tube frame sceened by a close net of multicolor yarn.
promoter: CNA - Prato & Arezzo
curator: Salvatore Re
exhibition design: D'Apostrophe
installation and supply panels: Caneschi Arreda November 2010 Exhibition Design -
Cartoons
Structure of cardboard tubes designed for "Più. Design per il cambiamento / More. Design for change" during "Festival della Creatività (Florence, 21-24 October 2010)".
Graphic designer:
- Majid Abbasi
- Jonathan Barnbrook
- De Designpolitie
- Fons Hickmann m23
- Inkahoots
- Rico Lins
- Yossi Lemel
- Alain Le Quernec
- Chaz Maviyane-Davies
- Armando Milani
- Andrea Rauch
- Gianni Sinni
- Un Mundo Feliz
- Via Grafik
Organization:
- Associazione culturale FFF
Partner:
- platform for augmented reality - Augmented Advertising /Cristian Contini e Alberto Mori
- structure design - D'Apostrophe
- video - Rumi Produzioni
- web advertising - Simply
- 6x3 mounting - Riot Van
- web site - Lcd
- communication - Image
- cardboard tubes - Tubettificio Pasquetti
patronage:
- Aiap October 2010 Architecture, Exhibition Design, Installation Design -
Cersaie 2010
D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2010 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.
client: Dex spa
visual and exhibition design: D'Apostrophe
mounting: Sipario
printing: Stampa Baldesi
shopping bag: Plastimec September 2010 Exhibition Design, Graphic Design, Art Direction -
Medoliva
Design and the realization, with concerning graphic and illustrative applications, of the Arsia and Regione Toscana stand during the International Fair of Mediterranean olive tree "Medoliva" (Arezzo, 14-17 May 2010). For the space construction have been used unusual component such as olive casses and net, yellow boards.
agency: Lcd
client: Regione Toscana - Arsia
exhibition and graphic design: D'Apostrophe May 2010 Exhibition Design, Graphic Design -
La Casa del III Millennio 2009
The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.
exhibition
client: CNA - Artigianato Pratese
curator: Salvatore Re
exhibition design: Frits van Dongen - CIE
with: D'Apostrophe
press office and coordination: Re.publique
visual design: D'Apostrophe
catalogue
curators: Donatello D'Angelo and Flores Zanchi
editing: Re.publique
photo: Grandangolo Photo Studio
graphic and layout design: D'Apostrophe
printing: Baroni&Gori
translation: Odile C. Delos-Embleton (B.A.) December 2009 Exhibition Design, Graphic Design, Editorial Design
