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  • Dimora Luminosa "Dynamic Façade" and "Wheels" by D’Apostrophe are two light projections on Santo Spirito (Florence) at the event "DIMORA LUMINOSA. Omaggio a Mario Mariotti e oltre", a project by "The Fake Factory" in collaboration with "IED Florence, F–LIGHT 2012 – Florence Light Festival".     December 2012 Exhibition Design, Graphic Design, Motion Graphics
  • AT'12 D'Apostrophe designed the exhibition identity and graphics, communication and the catalogue of the Premio AT12, first edition of the prize for the best architecture on the Florentine District. The prize was divided into five categories (New Construction - Restoration - Exhibition and Interior design - Landscape Architecture - Debut) and was judged by an authoritative jury which includes Carmen Andriani as President as well as Pierpaolo Tambourines (a founding member of Baukuh), the New York architect Joseph Grima (Director of Domus) and sociologists Leonardo Chiesi. The exhibition of the selection of the winning entries, selected and mentioned was held at the "Sala delle Carrozze" of "Palazzo Medici Riccardi" in Florence in November 2012.

    art direction and design: D'Apostrophe
    client: Fondazione Professione Architetto, ANCE-Firenze, Ordine degli Architetti di Firenze, Provincia di Firenze
    publisher: Pacini Editore         November 2012 Branding, Exhibition Design, Graphic Design
  • MCP / Museo Civico Prato Design competition for the exhibit and identity of the Museum of Prato, organized by the municipality of Prato (Italy).
    Logo and identity:
    - reinterpretation of contemporary rotunda Gothic script in use in Italy at the time of Francis Datini;
    - from this reworking has resulted logo, formed by the Museum of Prato, MCP, synthesized in the use of only the vertical legs of the letters;
    - Lcd designed the institutional font "Datini MCP", which together with the extensive family of Fedra Serif A, Sans and Mono, will contribute to the definition of all typographic communication of the Museum;
    - the color palette uses three soft colors (plus black and white) – gold, aviation, wine – that do not compete with the images of the works;
    - the dynamism of the project is ensured by the use of elements in constant evolution / mutation, such as color and pattern system addatabili content and localization of the spaces of the exhibition.

    communication design: D'Apostrophe + Lcd
    exhibition design: Guido Incerti + Lian Pellicanò + Pippo Ciorra + NeoStudio         April 2012 Branding, Graphic Design, Information Architecture
  • La Casa del III Millennio The exhibition "La Casa del III Millennio", held in Prato during December 2011, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Gilberto Corretti (Archizoom) with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle.

    client: CNA - Artigianato Pratese
    curator: Gilberto Corretti

    exhibition design: Gilberto Corretti
    with: D'Apostrophe
    and: Alessandra Vannucci

    press office and coordination: Re.publique

    visual design: Artex         December 2011 Exhibition Design, Design
  • Ex.t / Cersaie 2011 D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2011 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.

    client: Dex spa
    art direction, visual and exhibition design: D'Apostrophe
    mounting: Sipario
    printing: Stampa Baldesi
    shopping bag: Plastimec         September 2011 Art Direction, Graphic Design, Exhibition Design
  • San Marino Design Workshop Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.

    client:
    - Università degli Studi della Repubblica di San Marino
    - Università IUAV di Venezia

    scientific responsible:
    - Alberto Bassi

    scientific coordination:
    - Massimo Brignoni
    - con Alessandra Bosco e Riccardo Varini

    coordination and communication:
    - Fiorella Bulegato feat. Andrea Bastianelli

    visual and exhibit design:
    - D'Apostrophe
    - feat. Marianna Calagna e Ester Greco

    web development:
    - Pietro Costa         July 2011 Exhibition Design, Graphic Design, Editorial Design
  • Milano Design Week 2011 Exhibition and visual design for the Ex.t space in Tortona street, Milan. Beyond the supervision of the showroom mounting for the introduction of the new 2011 collection on the occasion of the Milano Design Week, D'Apostrophe monitored the production of all the institutional communication media such as the website, the press release, the folder, postcards and products catalogues.

    client: Dex spa
    exhibition and visual design: D'Apostrophe
    printing: Grafiche Cappelli
    Prespaced Graphics & Lettering: Grafiche Baciocchi         April 2011 Art Direction, Branding, Exhibition Design
  • Abit.ar Exhibition of the new objects exposed during the exhibition "La Casa del III Millennio", held in Prato during December 2009, the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The concept interpretation during the exhibition of Arezzo has been directed to the development of the sustainability and recycling idea employing, for the stand components, only waste materials. The partition walls like so the desk, have been completely assembled with carpentry elements: frames, moldings and splints. The lifted up floor has been composed with old pallets and OSB (Oriented Strand Board) panels. The retaining structure of the illuminating system has been realized with a tube frame sceened by a close net of multicolor yarn.

    promoter: CNA - Prato & Arezzo
    curator: Salvatore Re
    exhibition design: D'Apostrophe
    installation and supply panels: Caneschi Arreda         November 2010 Exhibition Design
  • Cartoons Structure of cardboard tubes designed for "Più. Design per il cambiamento / More. Design for change" during "Festival della Creatività (Florence, 21-24 October 2010)".

    Graphic designer:
    - Majid Abbasi
    - Jonathan Barnbrook
    - De Designpolitie
    - Fons Hickmann m23
    - Inkahoots
    - Rico Lins
    - Yossi Lemel
    - Alain Le Quernec
    - Chaz Maviyane-Davies
    - Armando Milani
    - Andrea Rauch
    - Gianni Sinni
    - Un Mundo Feliz
    - Via Grafik

    Organization:
    - Associazione culturale FFF

    Partner:
    - platform for augmented reality - Augmented Advertising /Cristian Contini e Alberto Mori
    - structure design - D'Apostrophe
    - video - Rumi Produzioni
    - web advertising - Simply
    - 6x3 mounting - Riot Van
    - web site - Lcd
    - communication - Image
    - cardboard tubes - Tubettificio Pasquetti

    patronage:
    - Aiap         October 2010 Architecture, Exhibition Design, Installation Design
  • Ex.t / Cersaie 2010 D'Apostrophe goes on the development of the new identity for the young italian brand that during Cersaie 2010 presents a new collection of young, ironic and colored products. It's just on this features that the design of the space and the communication are developed. A series of compositions have been realized, in which the objects are "textured" on strongly colored background.

    client: Dex spa
    visual and exhibition design: D'Apostrophe
    mounting: Sipario
    printing: Stampa Baldesi
    shopping bag: Plastimec         September 2010 Exhibition Design, Graphic Design, Art Direction
  • Medoliva Design and the realization, with concerning graphic and illustrative applications, of the Arsia and Regione Toscana stand during the International Fair of Mediterranean olive tree "Medoliva" (Arezzo, 14-17 May 2010). For the space construction have been used unusual component such as olive casses and net, yellow boards.

    agency: Lcd
    client: Regione Toscana - Arsia
    exhibition and graphic design: D'Apostrophe         May 2010 Exhibition Design, Graphic Design
  • Ex.t / Milan Design Week 2010 With the presentation of the new bathroom collection 2010, D'Apostrophe extends its collaboration from the product development and the set up of the expositive space, to the communication of the young italian brand. In order to refurbish the brand image, which was using an institutional and stereotyped communication from the bathroom scene, D'Apostrophe proposed an illustration system giving life to the products, creating and ideal city composed by the silhouette of the new objects.
    The illustration has been applied to all the communication tools (press release, magazine, folder and postcards) reaching out to the mounting of a whole wall in the showroom entrance in via Tortona.

    client: Dex spa
    visual and exhibition design: D'Apostrophe
    panels print: Pintatutto
    mounting: Sipario
    printing: Stampa Baldesi
    shopper: Plastimec         April 2010 Exhibition Design, Graphic Design, Editorial Design
  • La Casa del III Millennio The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.

    exhibition
    client: CNA - Artigianato Pratese
    curator: Salvatore Re
    exhibition design: Frits van Dongen - CIE
    with: D'Apostrophe
    press office and coordination: Re.publique
    visual design: D'Apostrophe

    catalogue
    curators: Donatello D'Angelo and Flores Zanchi
    editing: Re.publique
    photo: Grandangolo Photo Studio
    graphic and layout design: D'Apostrophe
    printing: Baroni&Gori
    translation: Odile C. Delos-Embleton (B.A.)         December 2009 Exhibition Design, Graphic Design, Editorial Design
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All works © D'Apostrophe 2011. Please do not reproduce without the expressed written consent of D'Apostrophe, via Baccio Bandinelli 34r, I-50142 Firenze, p.iva 05979890489.