D'Apostrophe is design and communication

Puglia Tourist Information The project commissioned by the Region of Puglia, has provided the design of the brand of the tourist welcome and information offices of the main town in the region. The work was total. D'Apostrophe designed the whole corporate identity, from logo to the interiors of the permanent and mobile offices.

The designing process has been devoted to the identification of elements common to all the cultural realities of the Apulia region (Southern Italy) trying to emphasize the fundamental aspects that constitute the regional identity. These aspects were reduced to three primary concepts derived from culture and from the Italian region, summarized in: material, shape and color. D'Apostrophe worked – ironically – with stereotypical images and a series of visual, tactile and olfactory suggestions which make this place an unforgettable experience. In these favorite aspects were derived from the collective, in a contemporary context and reworked. The elements that represent its "tourism plus" are three: tradition, natural beauty and "joie de vivre". They were visually synthesized in signs and colors taken directly from the palette of rich natural and cultural territory. Tradition and innovation are the highlights of the whole operation. The design recall the past with a predisposition to the contemporary language. March 2013 Branding, Graphic Design, Interior Design
IAT Puglia / Apulia The restyling of identity and the interior of tourist information and welcome centers proposed by D'Apostrophe, won first prize in the competition organized by PugliaPromozione (Tourism Promotion Department of Apulia / Region of Southern Italy). The designing process has been devoted to the identification of elements common to all the cultural realities of the Apulia region (Southern Italy) trying to emphasize the fundamental aspects that constitute the regional identity. These aspects were reduced to three primary concepts derived from culture and from the Italian region, summarized in: material, shape and color. D'Apostrophe worked – ironically – with stereotypical images and a series of visual, tactile and olfactory suggestions which make this place an unforgettable experience. In these favorite aspects were derived from the collective, in a contemporary context and reworked. The elements that represent its "tourism plus" are three: tradition, natural beauty and "joie de vivre". They were visually synthesized in signs and colors taken directly from the palette of rich natural and cultural territory. Tradition and innovation are the highlights of the whole operation. The design recall the past with a predisposition to the contemporary language. June 2012 Branding, Graphic Design, Interior Design
Renovation of a villa The villa is located in Termoli (CB), Italy. The building is two floors (ground floor and first floor) plus attic and is accessed by a front driveway. The building is part of a complex of unlawful buildings developed in two phases in the sixties and seventies. The villa, which has substantial gaps in terms of habitability and aesthetics, needed renovations to correct the distribution character of interior spaces and to improve their formal aspect.
The project, which provided for equal work for both plans, would consist of the addition of a bathroom and, thanks to an extension of the floor area, re-design of distribution functions.
Following the closure of two east loggias – through ribbon windows – it was possible to obtain a new room, the kitchen.
Two distinct areas, divided by the bearing wall of the house, were created by demolition and reconstruction of non-load bearing masonry walls: the living area to the south, the sleeping area to the north.
The villa, which showed a spontaneous, anonymous and without architectural value, has been the subject of a formal recovery. The statements have been characterized by architectural applications of a ephemeral nature, non-invasive and reversible, performing the dual function of the parapet and support the system of climbing plants that "invade" the existing structures.
It was also planned redesign of the system of openings (before completely random) of the four facades. The scanning aperture was reorganized modularly, by creating openings in height – vertical band – all while making a considerable improvement in relations aero-illuminating than the status quo. The openings to the south and west were also equipped with a close and continuous balconies of service that have made changes to the relevant areas of the complex. December 2011 Architecture, Interior Design
Cubo Design Visual and identity design for the new Giulio Tanini showroom dedicated to interior design, in wich are exposed contemporary avant-garde collections and unique innovative items. Cubo Design matches emerging designers projects, selected in the international scene, with new collections by famous brand, exclusive for distribution. D'Apostrophe looked after the space image realizing logotype, web-site, teaser, shopper and advertisings.

client: Giulio Tanini spa
design: D'Apostrophe June 2011 Branding, Interior Design, Web Design
Giulio Tanini On the occasion of the of the enlargement of the Giulio Tanini Florence store, D'Apostrophe curated the restyling of visual, corporate identity and communication design. They dressed the new spaces and windows expositive fittings of the showroom, and designed the new website, the inner signposting, the gadgets, the invitations and flyer, the press and online advertising releases.

design: D'Apostrophe
printing: Emmeci Grafiche
forex panels and window decals: Grafiche Baciocchi June 2011 Graphic Design, Interior Design, Web Design
Zanchi Wine Shop Renovation and interior design of the Wine Shop Zanchi in Terni (Umbria-Italy). The shelves were made from old pieces of original furniture from the Sixties while the ceramic lights "Din Don Dan" are a project by D'Apostrophe.

client: Zanchi
design: D'Apostrophe April 2011 Interior Design, Design, Product Design
Materials Restructuring and interior design project of the new showroom of materials and surfaces Giulio Tanini in Milan, via Tortona 34.

client: Giulio Tanini spa
design: D'Apostrophe November 2009 Interior Design