description
Motion graphic of the special on Shanghai. The video clip was subdivided in three parts concerning as many important features of the new architectonic and urban city's structure:

1. New life on the river - The waterfront, where architecture and an innovative urban lifestyle meet, a promising gateway towards the future.

2. When the past and future meet - Experience where tradition blends into contemporary, leaving space to a renewed view of the city where the past contaminates present and future.

3. The growing city - Explore the skyline through the most impressive architectural wonders that compose the fastest growing urban landscape in China.

client: Floornature
production: Re.publique - comunicazione d'architettura
a project by: Claudia Gelosa, Flores Zanchi
fixer: Zhang Jing
shootings: Jacopo Mariani, De Hua Zhang
editing: Giada Romani
motion graphic design: D'Apostrophe
music: MaTTa Clast
fields
Motion Graphics, Graphic Design
date
November 2010
Shanghai
  • Shanghai
  • Motion graphic of the special on Shanghai. The video clip was subdivided in three parts concerning as many important features of the new architectonic and urban city's structure: 

    1. New life on the river - The waterfront, where architecture and an innovative urban lifestyle meet, a promising gateway towards the future.

    2. When the past and future meet - Experience where tradition blends into contemporary, leaving space to a renewed view of the city where the past contaminates present and future.

    3. The growing city     - Explore the skyline through the most impressive architectural wonders that compose the fastest growing urban landscape in China.