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  • Ex.t New corporate identity's development for the young brand that expanded his own design offer from the bathroom area to the whole home sector. D'Apostrophe has dealed primarily with the realization of the new press campaign in charge of launch the new Ex.t identity. The base idea was that of creating an ideal background – the Doll House – a total white double volume wherein put on the colored and playful objects of the new Spring/Summer Collection 2011. At the same time, all the others communication media has been adapted, for example the catalog, a wide suggestive brochure – inspired by life –, the institutional website and a video in stop motion.

    client: Dex spa
    art direction and graphic design: D'Apostrophe
    shooting: industrial Foto
    printer: Emmeci Grafiche
    web development: Stralanchi Design         April 2011 Art Direction, Graphic Design, Web Design
  • San Marino Design Workshop Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.

    client:
    - Università degli Studi della Repubblica di San Marino
    - Università IUAV di Venezia

    scientific responsible:
    - Alberto Bassi

    scientific coordination:
    - Massimo Brignoni
    - con Alessandra Bosco e Riccardo Varini

    coordination and communication:
    - Fiorella Bulegato feat. Andrea Bastianelli

    visual and exhibit design:
    - D'Apostrophe
    - feat. Marianna Calagna e Ester Greco

    web development:
    - Pietro Costa         July 2011 Exhibition Design, Graphic Design, Editorial Design
  • Cubo Design Visual and identity design for the new Giulio Tanini showroom dedicated to interior design, in wich are exposed contemporary avant-garde collections and unique innovative items. Cubo Design matches emerging designers projects, selected in the international scene, with new collections by famous brand, exclusive for distribution. D'Apostrophe looked after the space image realizing logotype, web-site, teaser, shopper and advertisings.

    client: Giulio Tanini spa
    design: D'Apostrophe         June 2011 Branding, Interior Design, Web Design
  • Giulio Tanini On the occasion of the of the enlargement of the Giulio Tanini Florence store, D'Apostrophe curated the restyling of visual, corporate identity and communication design. They dressed the new spaces and windows expositive fittings of the showroom, and designed the new website, the inner signposting, the gadgets, the invitations and flyer, the press and online advertising releases.

    design: D'Apostrophe
    printing: Emmeci Grafiche
    forex panels and window decals: Grafiche Baciocchi         June 2011 Graphic Design, Interior Design, Web Design
  • Gio Style Design Brand design and corporate identity of an U.S. interior design studio. Besides the logo and its development on the business card, D'Apostrophe realized some "vignettes", using the collage technique, for a series of manifesto of the style and identity of the studio owner.

    client: Gio Style Design LLC
    brand design and illustration: D'Apostrophe         September 2010 Graphic Design, Branding, Illustration
  • VignaVecchia Project and realization for the label of the new wine production by Zanchi cellar of Amelia. Realized with the intention of bestow on the product a dynamic connotation, with clean and contemporary lines, the label has as main feature an oblique and wrapping develop. In order to bring out the dynamic line it was chosen the chromatic contrast with the bottle employing a white coarse paper. On the occasion it was proposed a new brand and logotype for the company which is expanding to the whole corporate communication, from the application on the label to the box containing six bottles.

    client: Cantine Zanchi
    design: D'Apostrophe
    label: Unilabel         July 2010 Package Design, Graphic Design, Branding
  • La Casa del III Millennio 2009 The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.

    exhibition
    client: CNA - Artigianato Pratese
    curator: Salvatore Re
    exhibition design: Frits van Dongen - CIE
    with: D'Apostrophe
    press office and coordination: Re.publique
    visual design: D'Apostrophe

    catalogue
    curators: Donatello D'Angelo and Flores Zanchi
    editing: Re.publique
    photo: Grandangolo Photo Studio
    graphic and layout design: D'Apostrophe
    printing: Baroni&Gori
    translation: Odile C. Delos-Embleton (B.A.)         December 2009 Exhibition Design, Graphic Design, Editorial Design
  • Real Cantina Borbonica Winner project of the national ideas contest for the graphic, brand and logo design of "Reale Cantina Borbonica" the Museum of historical, cultural and agricultural traditions. The suggested brand summarize three elements of the project for Reale Cantina Borbonica: 1. the function of the architectonic complex: the mark is composed by letter M wich is related to the world MUSEO; 2. the Sicilian decorative tradition: the typographic mark is composed by elements of inspiration to the decorative applications on the Sicilian carts; 3. the history and identity of the architectonic complex: the mark intentionally remind the royal crown shapes, and is a clear reference to the basement's bourbon identity. The project is one of the 125 selected works in the big collective exhibition of italian Graphic "Spaghetti grafica 2" presented by "Ministero della Grafica" and "Triennale Design Museum".

    designer: Donatello D'Angelo
    promoter: Municipality of Partinico / Province of Palermo / Public works Department
    sponsorship: Aiap         November 2009 Branding, Graphic Design
  • Roma in un'immagine Logo, corporate identity and font (Capitoline Wolf) proposed for the national contest of ideas – Roma in un'immagine – for a new logotype representing the city of Rome, designed for turistic and cultural promotion of the city (promoted by Culture and Communication Department, in collaboration with Communication Studies Faculty of La Sapienza University).

    sponsored by: Municipality of Rome
    with: Sapienza University of Rome         October 2009 Branding, Graphic Design, Typography
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All works © D'Apostrophe 2011. Please do not reproduce without the expressed written consent of D'Apostrophe, via Baccio Bandinelli 34r, I-50142 Firenze, p.iva 05979890489.