Puglia Tourist Information
The project commissioned by the Region of Puglia, has provided the design of the brand of the tourist welcome and information offices of the main town in the region. The work was total. D'Apostrophe designed the whole corporate identity, from logo to the interiors of the permanent and mobile offices.
The designing process has been devoted to the identification of elements common to all the cultural realities of the Apulia region (Southern Italy) trying to emphasize the fundamental aspects that constitute the regional identity. These aspects were reduced to three primary concepts derived from culture and from the Italian region, summarized in: material, shape and color. D'Apostrophe worked – ironically – with stereotypical images and a series of visual, tactile and olfactory suggestions which make this place an unforgettable experience. In these favorite aspects were derived from the collective, in a contemporary context and reworked. The elements that represent its "tourism plus" are three: tradition, natural beauty and "joie de vivre". They were visually synthesized in signs and colors taken directly from the palette of rich natural and cultural territory. Tradition and innovation are the highlights of the whole operation. The design recall the past with a predisposition to the contemporary language.
Branding, Graphic Design, Interior Design
IAT Puglia / Apulia
The restyling of identity and the interior of tourist information and welcome centers proposed by D'Apostrophe, won first prize in the competition organized by PugliaPromozione (Tourism Promotion Department of Apulia / Region of Southern Italy). The designing process has been devoted to the identification of elements common to all the cultural realities of the Apulia region (Southern Italy) trying to emphasize the fundamental aspects that constitute the regional identity. These aspects were reduced to three primary concepts derived from culture and from the Italian region, summarized in: material, shape and color. D'Apostrophe worked – ironically – with stereotypical images and a series of visual, tactile and olfactory suggestions which make this place an unforgettable experience. In these favorite aspects were derived from the collective, in a contemporary context and reworked. The elements that represent its "tourism plus" are three: tradition, natural beauty and "joie de vivre". They were visually synthesized in signs and colors taken directly from the palette of rich natural and cultural territory. Tradition and innovation are the highlights of the whole operation. The design recall the past with a predisposition to the contemporary language.
Branding, Graphic Design, Interior Design
MCP / Museo Civico Prato
Design competition for the exhibit and identity of the Museum of Prato, organized by the municipality of Prato (Italy).
Logo and identity:
- reinterpretation of contemporary rotunda Gothic script in use in Italy at the time of Francis Datini;
- from this reworking has resulted logo, formed by the Museum of Prato, MCP, synthesized in the use of only the vertical legs of the letters;
- Lcd designed the institutional font "Datini MCP", which together with the extensive family of Fedra Serif A, Sans and Mono, will contribute to the definition of all typographic communication of the Museum;
- the color palette uses three soft colors (plus black and white) – gold, aviation, wine – that do not compete with the images of the works;
- the dynamism of the project is ensured by the use of elements in constant evolution / mutation, such as color and pattern system addatabili content and localization of the spaces of the exhibition.
communication design: D'Apostrophe + Lcd
exhibition design: Guido Incerti + Lian Pellicanò + Pippo Ciorra + NeoStudio
Branding, Graphic Design, Information Architecture
Milano Design Week 2011
Exhibition and visual design for the Ex.t space in Tortona street, Milan. Beyond the supervision of the showroom mounting for the introduction of the new 2011 collection on the occasion of the Milano Design Week, D'Apostrophe monitored the production of all the institutional communication media such as the website, the press release, the folder, postcards and products catalogues.
client: Dex spa
exhibition and visual design: D'Apostrophe
printing: Grafiche Cappelli
Prespaced Graphics & Lettering: Grafiche Baciocchi
Art Direction, Branding, Exhibition Design
New corporate identity's development for the young brand that expanded his own design offer from the bathroom area to the whole home sector. D'Apostrophe has dealed primarily with the realization of the new press campaign in charge of launch the new Ex.t identity. The base idea was that of creating an ideal background – the Doll House – a total white double volume wherein put on the colored and playful objects of the new Spring/Summer Collection 2011. At the same time, all the others communication media has been adapted, for example the catalog, a wide suggestive brochure – inspired by life –, the institutional website and a video in stop motion.
client: Dex spa
art direction and graphic design: D'Apostrophe
shooting: industrial Foto
printer: Emmeci Grafiche
web development: Stralanchi Design
Art Direction, Graphic Design, Web Design
San Marino Design Workshop
Eight workshops based on "Wellness Design, comfortable, safe, usable" topic, organized by the Industrial Design Degree course of San Marino University - IUAV. It emphasize our relationship with objects, systems and services that we daily come in contact with. The modern conditions put us forward a double demand: to one side the need to feel secure as regards the present rough conditions, on the other side the will of reach a well-being condition, both physical and mental. D'Apostrophe, wich was entrusted the task of designing the event's corporate identity, has developed the visual system referring to the first interface of 1.0 Macintosh system, that represents the archetype of a "new" way of conceive design. Usable, comfortable and safe, that is the first example of modern user-friendly design.
- Università degli Studi della Repubblica di San Marino
- Università IUAV di Venezia
- Alberto Bassi
- Massimo Brignoni
- con Alessandra Bosco e Riccardo Varini
coordination and communication:
- Fiorella Bulegato feat. Andrea Bastianelli
visual and exhibit design:
- feat. Marianna Calagna e Ester Greco
- Pietro Costa
Exhibition Design, Graphic Design, Editorial Design
Visual and identity design for the new Giulio Tanini showroom dedicated to interior design, in wich are exposed contemporary avant-garde collections and unique innovative items. Cubo Design matches emerging designers projects, selected in the international scene, with new collections by famous brand, exclusive for distribution. D'Apostrophe looked after the space image realizing logotype, web-site, teaser, shopper and advertisings.
client: Giulio Tanini spa
Branding, Interior Design, Web Design
On the occasion of the of the enlargement of the Giulio Tanini Florence store, D'Apostrophe curated the restyling of visual, corporate identity and communication design. They dressed the new spaces and windows expositive fittings of the showroom, and designed the new website, the inner signposting, the gadgets, the invitations and flyer, the press and online advertising releases.
printing: Emmeci Grafiche
forex panels and window decals: Grafiche Baciocchi
Graphic Design, Interior Design, Web Design
Gio Style Design
Brand design and corporate identity of an U.S. interior design studio. Besides the logo and its development on the business card, D'Apostrophe realized some "vignettes", using the collage technique, for a series of manifesto of the style and identity of the studio owner.
client: Gio Style Design LLC
brand design and illustration: D'Apostrophe
Graphic Design, Branding, Illustration
Project and realization for the label of the new wine production by Zanchi cellar of Amelia. Realized with the intention of bestow on the product a dynamic connotation, with clean and contemporary lines, the label has as main feature an oblique and wrapping develop. In order to bring out the dynamic line it was chosen the chromatic contrast with the bottle employing a white coarse paper. On the occasion it was proposed a new brand and logotype for the company which is expanding to the whole corporate communication, from the application on the label to the box containing six bottles.
client: Cantine Zanchi
Packaging, Graphic Design, Branding
Brand and identity design for the Florentine space dedicated to hair styling world. D'Apostrophe worked on the logotype design, the packaging, the qualification paper, the business cards, the brochure and the manuals for the hair styling learner.
client: Sassonelli srl
identity design: D'Apostrophe
photo: F&P Friends srl
Branding, Graphic Design, Illustration
La Casa del III Millennio
The exhibition "La Casa del III Millennio", held in Prato during December 2009, has been the result of a research path on the "house system" territorial potential, starting with the selection, through a public contest, of architects and designers that will work close quarters with Prato CNA's firms. The aim was that of drive the creatives in finding alternative solutions both for the envelope and the components of the house, those have to be durable and hand-crafted, created from the production wastes to design luxury products, planned around the human being to ease life and daily actions, or simply to get excited. The seven winners and the projects selected by the exhibition's scientific committee were developed with the companies during a workshop coordinated by Frits Van Donged with the perspective of a united mounting vision of the III Millennium House. The exhibition's fitting and visual system concept has been developed following the idea of sustainability and materials recycle. So was born the idea of an installation composed by a T-shirt on the facade of Palazzo Pacchiani, Historical Prato building housing the event, or that of create the intern of an oneiric cathedral whose space has been defined by arcades and cypress columns. The catalog, as well as the whole fitting visual system, have been realized through a visual system similar to the idea of the future artifact and the natural geometry, emphasized by the employment of a chromatic palette expressly composed, and by materials of contemporaneous workmanship but sustainable.
client: CNA - Artigianato Pratese
curator: Salvatore Re
exhibition design: Frits van Dongen - CIE
press office and coordination: Re.publique
visual design: D'Apostrophe
curators: Donatello D'Angelo and Flores Zanchi
photo: Grandangolo Photo Studio
graphic and layout design: D'Apostrophe
translation: Odile C. Delos-Embleton (B.A.)
Exhibition Design, Graphic Design, Editorial Design
Real Cantina Borbonica
Winner project of the national ideas contest for the graphic, brand and logo design of "Reale Cantina Borbonica" the Museum of historical, cultural and agricultural traditions. The suggested brand summarize three elements of the project for Reale Cantina Borbonica: 1. the function of the architectonic complex: the mark is composed by letter M wich is related to the world MUSEO; 2. the Sicilian decorative tradition: the typographic mark is composed by elements of inspiration to the decorative applications on the Sicilian carts; 3. the history and identity of the architectonic complex: the mark intentionally remind the royal crown shapes, and is a clear reference to the basement's bourbon identity. The project is one of the 125 selected works in the big collective exhibition of italian Graphic "Spaghetti grafica 2" presented by "Ministero della Grafica" and "Triennale Design Museum".
designer: Donatello D'Angelo
promoter: Municipality of Partinico / Province of Palermo / Public works Department
Branding, Graphic Design
Roma in un'immagine
Logo, corporate identity and font (Capitoline Wolf) proposed for the national contest of ideas – Roma in un'immagine – for a new logotype representing the city of Rome, designed for turistic and cultural promotion of the city (promoted by Culture and Communication Department, in collaboration with Communication Studies Faculty of La Sapienza University).
sponsored by: Municipality of Rome
with: Sapienza University of Rome
Branding, Graphic Design, Typography