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Fratelli Cuore

brand identity

Fratelli Cuore

The concept of the new restaurant reconsiders the idea of station bar (changed from “fast food” in “good food”. The logo was inspired by Depero artworks — Selvaggetto — and represents first of all a holy heart then a fork and last also two person facing each other. Moreover the brand identity was developed around symbols, each of this elements creates a piece of the logo and defines a category of food (pasta, pizza, grill and coffee) with the possibility to make a pattern out of it.

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