Joeuts à Jouer — Oggetti nella foresta

art direction, editorial, exhibit

Joeuts à Jouer — Oggetti nella foresta

With the current international focus on Radical Design, or Contro Design, the Centro Studi Poltronova is presenting, as part of September Design 2018, a historical exhibition at the Italian Cultural Institute in Brussels. The exhibition brings together, for the first time, a series of iconic objects designed and produced by Poltronova between the late 1960s and early 1970s, when Ettore Sottsass was the company’s art director. 

13 Septembre — 13 Octobre 2018
@ Istituto Italiano di Cultura


The exhibition, also thanks to the way it is arranged, which, like the exhibition’s subtitle, aesthetically echoes the series of paintings in Alberto Savinio’s “transparent cities”, communicates the colourful, explosive vitality of those years, suggesting that it is still possible to be in sync with these designs even today.




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