La Vanvitellibrand identity, competition
The project was developed in the occasion of a contest for the new logo of the Università degli Studi della Campania Luigi Vanvitelli, also called La Vanvitelli.
The Università degli Studi della Campania, is a cultural institution devoted to teaching.
The university is dedicated to the architect Luigi Vanvitelli — born Ludwing van Wittel — and it offers a variety of courses in many locations. It’s a tree structure university, which draws a huge letter “V” on the territory. “V” like Ludvig van Wittel, in fact. “V” like an arrow looking at the future.
A letter, an arrow, a forward, a shape to the future: that’s why our logo proposal has a “V” shape. Viva la Vanvitelli!