Premio Architettura Toscana — First edition 2017art direction, brand identity, editorial, exhibit
PAT (Premio Architettura Toscana) is a competition about contemporary architecture in Tuscany.
Held by the region, we had the pleasure to design the first edition visual identity.
Starting from the basic shapes, we designed a series of letters inspired by architecture:
— historical elements taken typical of Tuscany
— contemporary elements from new buildings on the territory
— universal elements taken from the architecture technical language.
Inspired, among others, from: Leon Battista Alberti panels (Florence), Centro Pecci (Prato) and Giardino dei Tarocchi (Capalbio)
Inspired, among others, from: Leon Battista Alberti panels (Florence), San Girolamo and San Pietro church (Pistoia), Santa Maria Immacolata church (Longarone)
Inspired, among others from: Nuovo Teatro dell’Opera (Florence), Country House (Lucca), Casa CEI (Empoli)
Articles, contributes and awarded architectures organized by category:
— Opera prima (First work)
— Allestimento e interni (Interior)
— Nuova Costruzione (New building)
— Restauro e recupero (Restoration and recovery)
— Spazi pubblici, paesaggio e rigenerazione (Public spaces and landscapes)
Concrete awards and plates given to the competition winners.
at Palazzina del Reale,
06 — 23 July 2017