Puglia Tourist Informationbrand identity, exhibit, wayfinding
The project involved the design and creation of the corporate image and the redesign of the interiors of the tourist information offices: logo, infographics, furniture, lamps. The design process focused on identifying elements common to diverse areas of Puglia. These issues have been reduced to three primary concepts from the regional culture: materials, shapes and colors. In particular, we reworked it in a contemporary way some stereotypical images that make this place unique.