HYPER Poltronova

art direction, communication, exhibit

HYPER Poltronova

During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection.

From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity.

16 April — 21 April 2024
@ Salone del mobile


The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display – more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.




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