Land — Poggi Ugo

brand identity, interface

Land — Poggi Ugo

Land is a site-specific installation that celebrates 100 years of one of the oldest and most important italian furnaces: Poggi Ugo.


The project, curated by Valentina Guidi Ottobri, wants to suggest new aesthetics visions related to Terracotta. In a dialogue of mutual inspiration between past and present, it’s mission, entrusted to the Spanish studio “Masquespacio” of Ana Milena Hernandéz Palacios and Christophe Penasse, is to work on the idea of travel as revelation.



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