Vignavecchia & Maioloart direction, brand identity, packaging
Vignavecchia & Maiolo
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Project and rebranding for the label of the new wine production by Zanchi cellar of Amelia. Rebranded with the intention of bestow on the product a dynamic connotation, with clean and contemporary lines, the label has a main feature, an oblique and wrapping develop. In order to bring out the dynamic line, we chose the chromatic contrast with the bottle employing a white coarse paper. We proposed a new brand and logotype for the company which is expanding to the whole corporate communication, from the application on the label to the box containing six bottles.