Canto degli Scali

brand identity

Canto degli Scali

This recently restored complex in the heart of Florence is located in a 14C palazzo that has been transformed over the centuries into a series of charming apartments. Each of these units has been named after a Florentine “Canto” –old names referred to the junctions between two streets in the town centre– and they are all furnished with made-to-measure fittings. The brand identity designed was inspired by the names of individual songs for which we created illustrations, line art, and a heraldic emblem. The main logo is a contemporary interpretation of the family coat of arms of Scali.


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