Puglia Tourist Information

brand identity, exhibit, wayfinding

Puglia Tourist Information

The project involved the design and creation of the corporate image and the redesign of the interiors of the tourist information offices: logo, infographics, furniture, lamps. The design process focused on identifying elements common to diverse areas of Puglia. These issues have been reduced to three primary concepts from the regional culture: materials, shapes and colors. In particular, we reworked it in a contemporary way some stereotypical images that make this place unique.



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